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CoroCoro promos: the magazine that made the grails

コロコロコミック 付録カード

The children's manga magazine that introduced Pokémon to Japan also gave away the first cards, ran the Illustrator contests and printed some of the hobby's most famous promos.

Grail fileNo. 011
Launched
1977Shogakukan, for Doraemon
Peak
1.8Mcopies a month, 1997
First cards
15 Oct 1996November issue inserts
Top sale
$3.3MIvy Pikachu · CGC 8.5 · private

CoroCoro Comic is Shogakukan's monthly children's manga magazine, launched in 1977. It revealed Mew in 1996, gave away the first Pokémon trading-card-game cards with its November 1996 issue, and carried about 40 promo cards between 1996 and 2001. "CoroCoro Mew" can mean two cards: the 1997 glossy Mew or the 2001 Shining Mew. A Shining Mew PSA 10 holo error reportedly sold for $156,000 in April 2026.

Last updated . Prices include buyer's premium unless noted.

The magazine behind Pokémon

CoroCoro Comic is Shogakukan's monthly manga magazine for children, launched in 1977 for Doraemon. In the Pokémon boom its circulation peaked at about 1.8 million copies a month (1997); by late 2025 it was about 213,000. It was so central to early Pokémon that Pocket Monsters Blue was first sold only through the magazine.[1]

For card collectors, CoroCoro is where it all started:

Issue (on sale)What CoroCoro did
15 Apr 1996First acknowledges Mew, with a draw for 20 Mew game giveaways [2]
Sep 1996 issueAnnounces the Pokémon card game [2]
Nov 1996 issue (15 Oct 1996)Pikachu and Jigglypuff card inserts: the first trading-card-game cards released, five days before the first set [3]
Feb 1997 issue (15 Jan 1997)The glossy Mew No.151 insert [6]
Nov 1997 issue (15 Oct 1997)Announces the illustration contest whose prize became the Pikachu Illustrator [5]
May 2001 issue (15 Apr 2001)The Shining Mew insert [3]

CoroCoro goes on sale around the 15th of the month before its cover date.

Which "CoroCoro Mew" do you mean?

People search for "CoroCoro Mew" meaning two different cards, and listings mix them up:

CardCame withHow to tell itValue
Glossy Mew No.151Feb 1997 issue (on sale 15 Jan 1997)40 HP Basic with the Neutral Shield power, art by Ken Sugimori. Also given at a JR East stamp rally, and reprinted in English as Wizards Black Star Promo #47 (2002).Tens of dollars raw (check)
Shining MewMay 2001 issue (on sale 15 Apr 2001)Unnumbered. Cosmos holo, not the embossed foil of the neo-era Shining cards. The bottom edge names the issue it came with.~$1,170 raw · ~$5,450 PSA 9 · ~$41,550 PSA 10

Shining Mew values are guide estimates from recent sales (PriceCharting, via Cardlines, Sep 2026).[3]

The Shining Mew is the one collectors chase. A PSA 10 with a holo error, the only one PSA has graded as such, reportedly sold for $156,000 on 17 April 2026.[7] Collectors on Elite Fourum believe the error is a missing top holo layer, and that some unlabelled PSA 10s may share it.[8] That's a forum theory, not a grading-company finding.

The CoroCoro card that beats them all

The most valuable CoroCoro card isn't a Mew. Ivy Pikachu is the first of five variants of the 1996 CoroCoro Pikachu, recognisable by the leaves under Pikachu's foot; it's the version CoroCoro used in its October 1996 marketing. In August 2026 a CGC 8.5 copy sold privately for $3.3 million, the highest price ever paid for any CGC-graded card.[9]

Fakes and false errors

  • "Blue" CoroCoro Mews turned out to be sun fading, not a print variant.[10]
  • A "holo-back" CoroCoro Mew listing turned out to be swapped photos.[11]
  • Shining Mew's bottom edge names the CoroCoro issue it came with, so check that it matches.[3]

What to search for in Japan

CoroCoro Comic
CoroCoro insert (付録 = magazine extra)
the magazine-insert Mew
Shining Mew
"with the insert": a complete magazine with its card

Finding CoroCoro promos

The rarest way to own a CoroCoro promo is the whole magazine with the card still inside, listed in Japan as 付録付き. Those mostly turn up in Japan. Tell us which card or issue you're after.

Glossy Mew, the 1997 CoroCoro Comic promo cardShining Mew, the 2001 CoroCoro Comic promo card
CoroCoro Comic and its Pokémon promo cards.
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  1. Wikipedia: CoroCoro Comic
  2. Elite Fourum: The adventures through the CoroCoro Comic issues
  3. Cardlines: Guide to Japanese Pokémon promo cards
  4. Elite Fourum: Japanese promo checklist
  5. Pokumon: The early Pokémon illustration contests
  6. Bulbapedia: Mew (CoroCoro promo)
  7. Sports Illustrated: Record-shattering Pokémon sale (Apr 2026)
  8. Elite Fourum: Shiny Mew cards, how many are there?
  9. CGC: CGC-certified Ivy Pikachu sells for $3.3 million in private sale
  10. Elite Fourum: CoroCoro print error
  11. Elite Fourum: Japanese CoroCoro Mew with holo back, fake or error?